Hi Kath and Lia
First I would like to wish you and all other smurfcollectors a Happy New Year.
I love that guide/catalogue. Never seen it before. Just like you I would love to know more about the history of the smurfs in Australia. I have a pretty good idea about how it was then, but all items that you can find would be great to see. And I am not sure exactly when they started and stopped. I was lucky to get a few items like the very rare BP-playset still in the box from a station owner in Australia. I still have emailcontact with her. Her name is Maureen Livingstone. Her husbands name is Bruce Livingstone. Bruce served the MTA-ACT as President and as Executive Director, also becoming the President of AACC, the national body from which the MTAA developed. In 1986 the AACC changed the brand to MTA. AACC stands for Australian Automobile chamber of commerce. MTA stands for Motor Trade Association. Bruce past away about 2 years ago.
She told me about the smurf-era in Australia, but they did not remember that much since for them it was just toys they should sell, and if you are not a collector I assume you forget most of it??
However I got a few BP-posters from 79, 80 and 81. There you can see for example the Smurfee-ice-lolly-smurf and the VFL australian rugby smurf. I also got a display with the last smurfs they sold before taking it down and stored it. Luckily they thought their grandchildren would like them and saved them until Maureen cleaned up all the things after her husband past away and found them. For me it was good that none of her children and grandchildren where interested in them and therefore she put them out for sale on ebay.
The good thing with the display is that the smurfs are glued on it and then we can see which smurfs were sold at the end. For example just like in your guide: tennis smurfette. Among the last ones as you see on the display is mermaid and she was first sold in 1982. That also goes well with all other facts. So I would guess the BP promotion came to Australia in late 1979 or early 1980 after the success in UK in 1978/79. The smurftrademark for Australia is from 1979 so they definatly started planning then, but I am not sure if they were sold in 1979?
Just like in the UK, BP had the trademarkrights for the word smurf until 1982/83 so my guess is that stopped at the same time in both countries. In UK coronet sold the smurfs after National stopped, but it still says that National( BP) have the rights for them in my coronet-booklet from 1981/82.
Here are some of the items I got.
My guess regarding the BP-playset is that it was only sold in Australia, because when it was made BP already had stopped with their promotions in UK, Holland etc. That is also why no collectors in Europe remember seeing that playset. I know it was for sale in Australia since it still has its pricetag.
I will post some more pictures later.