I have a great time going back and looking at all the things that took place within the Smurfs universe, and I recently started reading up on the Unicef/50th Anniversary event of 2008, and its white 8" paintable figures. They used that same figure in 2013 (but factory-painted to look like a normal Smurf) for their Global Smurfs Day events around the world.
I'm wondering how these 2013 Smurf figures were distributed to the public. I know the marketing team set up 'scenes' where they placed these figures at key points within the participating cities, and from my guess, they were not to be removed by the public. This would be different from how they distributed the Unicef Smurfs, where the whole idea was for people to find these figures and take them home and paint them. Thus, they were free if you were lucky to find them. Or, they were also available for sale at 10 euro dollars.
So, with these 2013 figures, were only a select amount available to people? Were they given away as a 'first come, first serve' basis if you showed up to the event? Were they given out as free promotional material or prizes? Could you buy them from some store, nonetheless, if you wanted more, or didn't get a free one (just like the Unicef version)? What happened to all those that were in the city displays?
Hopefully someone has the answer. I notice since 2013, there have been many other colours of these exact figures (Gold, Silver, Bronze - both shiny and dull -; yellow, red, black, etc.) Would you happen to know what year each one was distributed and how? I believe they were all part of Global Smurfs Day, but only 2011 and 2013 were very large parties with huge promotion... the other years I haven't read anywhere that they did a very big thing for them, internationally. So if they were small events (or no event at all - and just a date on the calendar that people recognized in June every year), how were these other coloured 8" figures distributed? By online orders from an official Smurfs site?
I know many know that answers, but I can't find any online reports that touch on my specific questions, unfortunately.